“The Way of Mastery is to break all the rules—but you have to know them perfectly before you can do this; otherwise you are not in a position to transcend them.”

Aleister CrowleyMagical and Philosophical Commentaries on The Book of the Law

I’m an award-winning designer whose equal parts passion & cynicism based in Tucson, AZ.

A connoisseur of art, ideas, and culture I transform companies by designing brand experiences, driven by strong creativity and rooted in the technology, data, and organizational strategy. I combine these strategies into a single solution, creating unified brand experiences that change industries and foster meaningful relationships with the end users companies need to succeed and grow.

What I do 9-5

I currently serve as the creative director for GrowersHouse as well as provide the art direction for the Youtube show “CannaCribs.” In my spare time, you can find me taking my love of punk rock and pop culture into digital art.

capabilities

Strategy,

then

design

Strategy,

then

design

Branding
  • Brand Positioning Analysis
  • Market Research
  • Messaging & Positioning
  • Story Development
  • Brand Guidelines
Digital Design
  • Ecommerce Development
  • App Design
  • Web Design
  • Digital Product Creation
  • Motion Graphics
Strategy
  • Content Strategy
  • User Experience Strategy
  • Business Consultation
  • Requirements Harvest
  • Site Architexure
Marketing
  • Content Creation
  • Social Media Promotion
  • Brand Monitoring
  • Promotional Print Design
  • Tradeshow Design

I believe in an exceptionally bespoke experiences tailored to my clients

Research

Hone and develop new skills & Challenge assumptions

Iteration

Your first idea can’t be your best, so fail often and fail quickly and learn from those mistakes each iteration

Compassion

Self-awareness and understanding the client’s experience with design differs from the designers and you should build projects around their workflows when possible

Collaboration

Working as team with a unified purpose promotes the exchange of idea that enhance results

Agility

Nothing goes on forever, spend time and resources were they count and compare each element to the value of the end goal.

Arson

Your got to ignite the brand’s storying using every trick and tradecraft to tell a simple compelling story of your clients. It’s always go big or go home buyers have a million choices and we need them to make us one.

Synthesizing the core elements of an entity and communicating it for the world to understand is more than just clever design. Andrew builds the vision that’s in your head so that you can focus on building whats most important, Your Product.

Alton WellsApollo Robotics
Contact
More Work
My Artwork
Hello@lucas-creative.com
Dribble
Indoctrinate Me

CONTACT