2,000,000

Users

56

Countries

3500

Monthly Orders

Growers House started in 2011 in a 1,500 sq. ft. location with 4 competitors in Tucson, AZ. As of 2017 Growers House was the only hydroponics store left in Tucson. Today Growers House has become the largest hydroponics online retailer in the USA.

Client
Growershouse.com
Year

2019

Deliverables
  • Branding
  • Website Design
  • Strategy

PROJECT GOALS

INNOVATION

KNOWLEDGEABLE

DATA-DRIVEN

DISRUPTIVE

Leaf
Flame
Water

GrowerHouse Brand

Due to the legality of Cannabis Growershouse needed to reach the cannabis market without directly showing Cannabis. I was influenced by the patterns and bright colors of the cannabis industry and cultural love of geometric patterns. I conducted a year-long exploration of the brand sampling industry leaders and current customers to evolve the brand from a generic cannabis site to site with a distinct point of view.

BRAND IDENTITY

Green Goblin

#00E800

Indigo Sky

#16DFD7

Ultra Violet

#5200ef

BRANDING

 
 
 
 
 
 
 
 
 
1
1

PRINT

 
 
 
 
 
 
1
1

APPERAL

 
 
 
 
1
1

WEB

Algolia search
Offered advanced features to our most traffic element on the site as well as speed up the entire search proccess
Top Product Lists

Top recommended articles of products we’d back our brand behind give customers choice and insight

Tent Kit Configurator

Simplified customer experience by  creating a 3 step process to select the right tent and equipment for you.

Visual Experience

Rebranding GrowersHouse from a collection of separate ideas into a visual story that create a distinct disruption from our competitors branding

The Results of GrowersHouse Rebrand

Revenue

up 68+%

Doubled total email sales

New Users

up 94%

Total 2,500,000+

Transactions

up 75+%

31K vs. 17K

Bounce Rate

lowered by 60%

20% Bounce vs. 32%