Growers House started in 2011 in a 1,500 sq. ft. location with 4 competitors in Tucson, AZ. As of 2017 Growers House was the only hydroponics store left in Tucson. Today Growers House has become the largest hydroponics online retailer in the USA.
- Website Design
Due to the legality of Cannabis Growershouse needed to reach the cannabis market without directly showing Cannabis. I was influenced by the patterns and bright colors of the cannabis industry and cultural love of geometric patterns. I conducted a year-long exploration of the brand sampling industry leaders and current customers to evolve the brand from a generic cannabis site to site with a distinct point of view.
Top Product Lists
Top recommended articles of products we’d back our brand behind give customers choice and insight
Tent Kit Configurator
Simplified customer experience by creating a 3 step process to select the right tent and equipment for you.
Rebranding GrowersHouse from a collection of separate ideas into a visual story that create a distinct disruption from our competitors branding
The Results of GrowersHouse Rebrand
Doubled total email sales
31K vs. 17K
lowered by 60%
20% Bounce vs. 32%